Abdulkareem Lawal

Abdulkareem Lawal

Product Designer
Lagos, NG.

About

As a Product Designer, I create intuitive and impactful digital experiences by blending user-centric design with data-driven insights. My expertise in both quantitative and qualitative research ensures that every decision from wireframes to high-fidelity prototypes is rooted in real user needs and business goals. With a strong foundation in product thinking and strategy, I bridge the gap between stakeholders, developers, and end-users to deliver cohesive solutions. Proficient in Figma, Sketch, Miro, and Adobe Creative Suite, I bring ideas to life through thoughtful interaction design, prototyping, and eye-pleasing visuals. I'm always aiming to balance innovation with usability.

Work Experience

Tel-Group ng
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Product Designer

SkillHat
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UX/UI Designer

Highlights

Led and conducted extensive user research through interviews and surveys to gather critical insights for design solutions.

Developed low-fidelity prototypes, mood boards, and facilitated brainstorming sessions to generate innovative and effective design solutions.

Designed robust Information Architecture (IA) for the web application, optimizing content organization and user navigation.

Established and implemented a comprehensive design system, including visual elements, typography, and color schemes, which significantly increased overall workflow efficiency by 45%.

BeautybyTas
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Product Designer

Contract

Summary

An e-commerce website dedicated to celebrating and serving the beauty needs of women of colour.

Highlights

Designed BeautybyTas Website, an innovative e-commerce site catering to beauty needs of people of color

Worked closely with the founder to align design with core business needs

Presented research insights, design prototypes, and solutions to stakeholders at intervals to be sure we are on track.

Worked closely with the engineering team to ensure uniformity

Created a new style guide to ease hand-off to the engineering team.

Straddle (contract)
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Product Designer

Summary

A B2B commerce marketplace app for agricultural commodities, which brings farmers, traders, exporters, and manufacturers on one platform.

Highlights

Conducted targeted user research, translating insights into data-driven design decisions that resulted in a 20% increase in user satisfaction.

Facilitated collaborative whiteboarding sessions with stakeholders, reducing design iteration cycles by 15% and expediting overall product development.

Led insightful user interviews, contributing to a 25% improvement in the Market Board's usability and optimizing traders' decision-making processes.

Enhanced administrative task efficiency by 30% through the strategic design and implementation of a comprehensive Admin Dashboard.

Projects

Washus

Summary

Designed and developed an IoT-enabled application for smart washing machines, providing users with enhanced control and convenience.

VibeSpace

Summary

Designed and developed a social networking application focused on connecting young people with similar interests.

Certification

Google UX Design Certificate

Issued By

Coursera

Education

University of Lagos

Bachelor of Science

Geophysics